With an increasingly younger consumer audience, luxury brands are going all in on experiential in 2025. In this edition of Lighthouse Logbook, we break down what exactly experiential marketing is, and why it’s become the luxury industry’s secret weapon.

Olympic fever has well and truly taken over summer 2024! In this edition, we look at some of our top sporting activations, and why the Olympic Games is the perfect creative marketing opportunity for brands.

The impact and value of XR and interactive technologies in the immersive experience landscape.

How are we moving Lighthouse Studio forwards to a more sustainable and inclusive future?

Since the pandemic, the tourism industry has slowly started to get back on track. We look at the ways in which AR and VR can be important tools for tourism as it makes its comeback.

What does it mean to be a B Corp company, and what exactly is “Business for Good?”

In the last few years with the rise of crypto art, collecting has turned digital, and here's why.

Take a dive around the inspiring portfolios of some chosen filter artists and try to sniff out the newest and coolest things.

Yep you’ve read it right, you can now listen to us on our very own podcast dedicated to all things digital marketing: Lighthouse Podcast.

By now, it is very likely that you have heard of Clubhouse, either in your friendship circles or you have at least read a few articles on the subject.

In the world of marketing, long gone are the days when a simple billboard or print based campaign was enough.

Lighthouse Studio Founder and Creative Director Jonny Randall gives us his review of the Cannes Lions International Festival of Creativity 2024.

Our highlights from the D&AD Festival and Awards 2024 and looking back at the best Lighthouse Studio activations in partnership with D&AD over the years.

We dive into the history of Aura photography and the custom technology developed here at Lighthouse to produce our unique digital Aura Experience.

Ever wondered what exactly Tech for Good is? You’re not the only one, so we’re here to break it down for you.

When we think of VR, we think of computer games and entertainment, but did you know that VR also has an increasingly important role to play in the world of science and mental health?

In a world where consumers spend most of their time online, we look at the rise of AR and how impactful it can be when incorporated into product packaging.

Other than scrolling down endlessly looking for entertaining content, social media has become a great educational tool.

As a creative agency in the digital marketing arena, one wouldn’t necessarily associate us with focusing on our carbon footprint.

It’s worth mentioning that yes, this is 2021, but there is still more progress to be made when it comes to achieving global gender equality.