The Value of Self Expression and Creativity in Brand Activations

Brands now need to go the extra mile, finding new and innovative ways to engage and build connections with their target audience, all while embracing social media and highlighting brand messaging. 

So how do you make a brand message really stand out from the crowd, in a world that is saturated with marketing campaigns and activations?

We’ve dedicated our work as an experiential technology agency to answering this exact question, winning several awards in the process, and we pride ourselves on developing state of the art, interactive activations that offer completely unique content experiences for brands worldwide.

Our Message Booth, developed over 6 years, is the perfect example of forward thinking experiential tech that creates a valuable, interactive video content experience for brands; all whilst placing their messaging front and centre.

To find out more about our Message Booth and how it could elevate your next brand activation, get in touch here. 

According to Forbes experiential marketing can build a lasting connection between consumers and brands whilst also enabling them to collect valuable data about a participating audience which can be used for future strategies. 

And when it comes to experiential marketing, video is king, with audiences twice as likely to share video content with their friends over other formats.

In addition, 82% of consumers say they have been convinced to purchase a product or service after watching brand video content, and 91% of video marketers saying that video content gives them the best return on their investment. 

Bringing together our in-depth knowledge of the humble photo booth with our ambition to build stand out interactive activations, the Lighthouse Studio Message Booth is the perfect way to capture hyper-personalised content that builds a deeper connection between a brand and their target audience. 

An immersive content experience, we designed the Message Booth to inspire creativity and freedom of expression. Guests can answer questions, write a note, sketch out their thoughts… either alone or in groups, all captured on high quality video and instantly available to share. 

The physical booth as well as the digital content produced are completely customisable, designed to incorporate any marketing visuals and brand messaging including hashtags and imaging.

From brand campaigns to product launches to events and more, the Message Booth fits seamlessly into a broad spectrum of campaigns; a unique, interactive experience that puts brand messaging at the forefront, producing engaging, highly shareable video content. 

These are a few of our favourite recent Message Booth activations, each one enhancing the meaning behind the brand message in a unique way.

Netflix | Diversity Isn't a Fantasy

As part of The Witcher: Blood Origin promotion, we worked with Netflix and Nobody's Café for their Diversity Isn't a Fantasy Event in London, creating a meaningful message booth activation. 

The event was attended by influencers, actors and industry professionals for a series of talks at Stone Nest in London ahead of the The Witcher: Blood Origin premiere. Netflix wanted an accessible, experiential activation that could produce content to align with the evening’s discussions around diversity and representation within the TV and Film industries. 

We designed a sleek, minimal Message Booth structure that could be installed within the space displaying the Netflix Logo on the side. Guests were invited to answer the question "Which film or TV show do you feel most represented in?" and were then given 30 seconds to write their answer on the screen. Their video was then instantly shareable, displaying a custom frame with the Netflix logo and event hashtag.  

The Message Booth content was shared online by influencers and actors on social media, increasing visibility and reach and enabling a continuation of the important and impactful discussions that took place.

Find out more about the Diversity Isn’t a Fantasy Message Booth here.

B Corp Europe | Futuregram

For their 10 year anniversary, we partnered with B Lab Europe to develop an interactive installation as part of their festival at the NEMO Science Museum, Amsterdam.

They wanted an experiential installation that would engage the 1000+ guests and highlight the B Lab message. In response we developed the Futuregram; a completely digital version of our Message Booth that captured and shared guest’s vision of a future with B Corp.

We asked guests "What does the future of the B Corp Movement look like?” They could then write their answers on the multiple iPad screens, where their messages were instantly transferred via a custom digital program onto the large museum screen. The result was an immersive space with a constant evolving carousel of inspiration.

Find out more about our Futuregram here.

Selfridges | Message To Mum

Selfridges wanted an experiential activation for their Manchester The Trafford Centre store as part of the week-long Selfridges Unlocked launch, taking place over Mother’s Day. 

We worked with the Selfridges team to develop an immersive Doodle Message Booth activation, exclusive to Selfridges Unlocked members, incentivising them to sign up to the rewards program. 

Using our unique Message Booth technology, we created the “Message To Mum” booth; a playful activation within a freestanding velvet inflatable structure, where guests could come and film a personalised video, hand writing their own personal message for a special mum in their life. They were encouraged to doodle freely and decorate their message in a creative and fun way, making the perfect digital keepsake to send to a Mum that was in their thoughts.

Running for 7 days, the booth enhanced visibility for the Selfridges Unlocked and Mother’s Day campaigns in store as well as boosting the messaging behind both campaigns on social media. 

Find out more about Message to Mum here.

D&AD | The Doodle Booth

The activation that started it all! We designed our award winning Doodle Booth as part of the 2019 D&AD Festival, combining state of the art creative technology with our in-depth knowledge of the humble photo booth. 

The Doodle Booth invited guests to create their own hyper-personalised doodle content, aligning with the theme of the Festival “Shaping The Future”. By giving guests a completely blank screen on which to explore the simplest form of drawing, the doodle, the activation gained a unique insight into each individual person’s creative thinking via the doodle encyclopaedia.

It was from this original Doodle Booth that we went on to develop the Message Booth and Digital Message booth technology that we use in our current activations today; expanding on the creative potential of this forward thinking experiential technology and building a hyper-engaging, interactive experience with limitless possibilities.

A completely unique creative experience, the doodle booth went on to win awards for its cutting edge event technology.

Find out more about the Doodle Booth here.

Our Message Booth allows an audience to quite literally get behind the message of a brand, creating highly shareable content that brings a brand message to life, super boosting engagement at in person events and across social media platforms. It’s the perfect interactive video content experience for any brand activation.

Find out more about our Message Booth here.